Analysis of Film Posters

In today's lesson you will be using the guidelines in the post below to analyse two of the following film posters. Remember you must cover all of the points on the guidance sheet, and include all of the terminology on the sheet.

Mark Scheme- The marks are split between these four areas:

Analysis

Terminology

Representation

Institution

A*/A- Your analysis is detailed and confident and clearly idenitifies the genre signifiers in the film poster as well as the audience appeal. The target audience is clearly identified with evidence to support this, and the gratifications which the film offers are discussed. You have talked about how the design of the poster grabs audiences' attention and communicates the genre. Your use of media language is detailed throughout the analysis. You have talked about how the poster respresents the genre of the film, and how gender is represented. You have clearly identified the production company and explained how this impacts on the production values of the poster.

B/C- Your analysis identifies the genre signifiers and explains how it appeals to audiences. The target audience is mentioned with some understanding of the gratifications which the text offers. You have talked about how the design of the poster grabs audiences' attention and communicates the genre. You generally use media language in your analysis. You have attempted to talk about how a group is represented. You have identified the production company and explained whether it is a major studio or an independent.

D/E - Your analysis points out some genre signifiers and explains who you think the target audience are. You have made some points about how the poster appeals to the audience, and a have tried to identify the target audience. There is some media language however this is limited. There are not any points about how groups are represented, or which company produced the film.