Analysing Film Websites

Aim- To understand how film websites:

1. Communicate the genre of the film and

2. Engage the audience and make them want to see the film

Assessment Criteria

1. Skilled use of MEDIA LANGUAGE/TERMINOLOGY

2. Using EVIDENCE from the media text to support your analysis

Bigger Picture- this will improve your analytical skills and communication skills to allow you to improve the quality of your media coursework (and support you in reaching the next level in your work)

Websites to analyse:

1. Fast and Furious 5 (http://www.fastfivemovie.com/)

2. Toy Story 3 (http://disney.go.com/toystory/)

3. Tinker Tailor Soldier Spy

(http://www.tinker-tailor-soldier-spy.com)

KEY MEDIA WORDS TO INCLUDE:

A*/A Grade- Signifies, target audience, audience gratifications, connotations, audience profile/demographic, represents, genre signifiers

B/C Grade- Signifies, target audience, audience pleasures, connotations

D/E Grade- Target audience, connotations, genre

Written Task:

Write two paragraphs explaining how the website which you analysed communicates the genre to the audience and entices the audience into wanting to watch the film

A*/A Grade- Analysis is detailed and uses a variety of specific media language, points are supported by detailed reference to the media text.

B/C Grade- Analysis uses some media specific language and refers to the text to back up their points and provide evidence.

D/E Grade- Analysis has little media specific language and rarely refers to the text to support points made.

Analysing Film Trailers

Analysing Film Trailers

Film trailers encode their texts with signifiers so the audience will know what type of film it is in a short space of time. You are now going to watch a selection of film trailers and explain how they have been encoded to communicates the genre. You should make notes as you watch them, then write a paragraph explaining how you know what genre the trailer belongs to. Remember to use the word genre signifier throughout. You should think about:

1. Music
2. Setting/location
3. Costumes
4. Props
5. Pace of edit (how fast the shots are put together)
6. Shot selection (what type of shots are in the trailer)

Genre Signifiers

Genre Signifiers

Each genre has its own signifiers linked to it, for example in a romance film you would expect to see an attractive female, a handsome man, flowers, romantic music, soft lighting, slow edits

What genre signifiers can you think of for the following genres:

1. Horror

2. Action

3. Sci-Fi

Different forms of Marketing

This piece of coursework is going to involve you looking at the different forms of marketing which film producers utilise to promote their films. To begin with list all of the different ways in which you can think of to promote a new film:

In your opinion which of these do you think is the most effective? Explain why.

Cross Media Promotion: Film Marketing

For this unit you will be studying Cross Media Promotion (this means promoting a media product across more than one type of media).

You will be studying the medium of Film and looking at the different ways in which films are promoted.

For your coursework assignment you will complete the following:

1. Analytical Task- an essay analysing how a chosen film has been marketed across different forms of Media

2. Production Task- you will create your own marketing campaign for a film which you have made up. Your campaign will include a professional film poster and a storyboard for a trailer to go with it

Remember coursework is worth 60% of your final grade so it is essential that your final pieces are your BEST work.