Cross Media Promotion: Film Marketing

For this unit you will be studying Cross Media Promotion (this means promoting a media product across more than one type of media).

You will be studying the medium of Film and looking at the different ways in which films are promoted.

For your coursework assignment you will complete the following:

1. Analytical Task- an essay analysing how a chosen film has been marketed across different forms of Media

2. Production Task- you will create your own marketing campaign for a film which you have made up. Your campaign will include a professional film poster and a storyboard for a trailer to go with it

Remember coursework is worth 60% of your final grade so it is essential that your final pieces are your BEST work.